For FREE advice on thermal printers and labels please phone 01425 278724
Why It's Important That You Buy The Right Thermal Transfer Label Printer, Labels and Ribbon First Time
Buying the right thermal transfer label printer, labels and ribbon is very important. Get it wrong and it could cost you and your company dearly.
If you're not an expert at thermal transfer label printing, you might think all you have to do is buy a 'cheapy' printer for a few hundred pounds, a few rolls of labels and a couple of rolls of ribbon and off you go, printing endlessly, effortlessly and perfectly for evermore.
Right? No, wrong!
We know some horror stories that would be very upsetting if they happened to you.
1. Like the company that was advised by an unqualified phone operator at a box shifting printer warehouse. The company bought the printer and applied the labels to several hundred thousand pounds worth of cosmetics that were shipped to Australia. When the cosmetics were in the shops it was found that the print rubbed off all too easily. The whole shipment had to be recalled. What a nightmare! Think of the cost!
2. The company that supplied thousands of packets of hot cross buns to customers around the country to be stored in freezers until needed. When the day to sell them arrived, all the labels had fallen off and had almost disintegrated. Useless! They were to say the least un-saleable, What a mess! They hadn't used 'freezer' labels.
3. The company that bought a matched system of printer and pre-printed labels and quite happily over printed them for years. Then the new young MD came along and got a much better price (or so he thought) for the labels. It was totally the wrong sort of material and couldn't be over printed properly. It's a good job they had a big bin!
4. A company bought half a million labels for their paper packaging which worked perfectly well. After a while they tested them on plastic packaging and they seemed to stick well. What they didn't know was that the adhesive wasn't suitable for plastic. After a month or so when the products were out in the market place they all fell off. Another complete mess. Another product recall. It cost more to rectify the problem than the products were worth.
5. A British company exported a container load of high quality English giftware to America. The labels on the packaging had EAN barcodes which are used in the UK. What they didn't know is that they are not used in the USA. They should have been UPC barcodes. They had to send someone to New York to unpack and re-label the whole shipment. That was a nice little holiday for the lucky employee!
6. The same company applied 'sticky' labels to a new range of delicate glassware. Naturally enough they had tested them first. After a week or two they were able to remove the labels very easily, which is exactly what they wanted. Unfortunately many months later the end buyers complained to the shops that the stickers had become 'permanent' and they couldn't get them off. That little episode almost brought the company to its knees. They should have used special removable labels.
7. In a similar story a well known retailer supplied hundreds of thousands of paper promotional labels with the price printed on them to all its stores around the country, to be applied to chocolate boxes, books and CD cases etc. People bought these as gifts for friends and relatives. Have you ever tried to remove a 'temporary' label from a paper back book when the adhesive has gone rock hard? There were a few red faces at the retailers HQ.
8. A UK manufacturer introduced a new DIY product into the market place. They printed a barcode on a label for the packaging and shipped the product to a large well known chain of stores. Everything was just fine. When they used the same label and barcode for another order for a different chain of stores, the whole consignment was rejected because the second customer didn't use that particular barcode.
9. A small chemical company in England had recently become independent from its multi national parent. So they had to buy their own labels for their hazardous waste chemical drums which are shipped overseas. They didn't realize the future implications. The labels they purchased did not have the right accreditation or comply with British Standards for the job in hand. The labels when applied to the drums must be able to withstand sea water in case the ship sinks and the drums are washed up on the beach. When the government authorities discovered the mistake after four shipments, the chemical company had to take steps to rectify the problem and were liable to prosecution.
make the same mistakes, speak to the expert. For FREE
advice on which printer, labels and ribbon will best suit your needs, please phone Alan Bennett
on 01425 278724 NOW!